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Date Love Lust

A dating platform interface where you show interest by sending an actual gift.

Capabilities used

  • Brand Strategy & Identity
  • Creative Design & Content Production
  • Web Development & Marketing Funnels
Date Love Lust preview

Intent Before Photographs

The design starts from what somebody is actually there for rather than from a face and a swipe. Matching reads interests, stated intent and what a person says they want.

The screen that explains it puts the reason in one line: because intention should be visible.

The Date Love Lust explainer screen, three cards headed Match, Connect and Gift under the line Because intention should be visible

The Profile Fields

A profile carries the things you normally find out three messages in. Long term relationship or fun dates, values, what they want in someone else, height, education.

The photograph is still there. It just stops being the whole decision.

Gifting as the Signal

Interest is shown by sending something real. Gifting takes its own place in the navigation, every profile ends on a gift button rather than a message box, and the shop stocks earrings, flowers, scents and underwear, none of it over twenty dollars.

The ceiling is the point. A gift that costs little is a gesture; one that costs a lot is a demand.

The Date Love Lust gifting shop, eight priced products under the heading Send the perfect gift

Three Tabs

Match, Explore and Gifting. Match is one person at a time, Explore is the browsing (best matches and similar interests, both read off your own profile), and Gifting is the shop.

The Date Love Lust Explore tab showing a row of best match cards

The Identity

The mark is ours: a heart tied as a bow, drawn in three lockups so it still holds when the space shrinks to a profile picture.

Deep red does the talking on a warm off-white ground. DM Sans sets the headings and Inter the smaller copy.

The Date Love Lust brand guideline: primary logo, secondary logo, logo mark, and the colour palette with hex codes

Designed, Not Built

This is design. The screens and the identity exist; the platform was never built from them.

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